I currently work as Digital Designer for Heist.
I created the Heist's new website from UX to UI and I also cure their digital ads campaign.
At Heist, we start by understanding how bodies move, not just how they look. Considering every design detail from this perspective leads to radical new takes on old ideas.
Take tights. We worked with 67 women in a year-long quest to free them from the restrictions of ordinary tights. And we got there: tights that don’t dig, sag or itch, but are actually a pleasure to move in. Our innovative design propelled Heist from fashion editor’s favourite, to the go-to tights brand for thousands of women around the world.
We like to keep things moving, too. We’re working on a fresh approach to shapewear. Next we’ll be eyeing up the bra (in a good way). The world of underwear has a lot of catching up to do.